This examples-focused course is intended for those seeking a comprehensive, hype-free and independent perspective on the market segments which will (and won’t) drive demand for hydrogen.
You need to have a clearly explained, business-focused perspective on the competitive context of hydrogen across its various use cases. You want to separate what is actually happening in the market from the headlines and hype, and to identify the drivers and credible near-term opportunities for your business. You want to evaluate barriers to hydrogen within certain market segments and its competitive advantages in others, illustrated by examples taken from a global perspective.
Course Benefits:
Gain a clear understanding of hydrogen market opportunities & segmentation
Review up-to-date examples of projects, announced policy strategies and key players across the various market segments
Discuss both the pros and the cons of hydrogen in a competitive context
Learn how cross-sector and integrated approaches to hydrogen project development are being leveraged
Understand and contrast the realistic timescales for hydrogen deployment and growth within different segments
Stay up-to-date on the best practices, business model approaches and strategic positioning of potential partners and competitors
This Course Includes:
Access to all three sessions each lasting approximately three hours
All session recordings & any course materials covered during the course
Interactive format with dedicated Q&A sections with the trainer
Flexible access on any device
A certificate of attendance after full completion of the course
Agenda
Attend live or watch the recordings. Each session includes dedicated Q&A sections throughout.
Session 1: 26th January, 14:00 - 17:00 CET
Hydrogen market segmentation and assessment
Views on the future growth of hydrogen vary from positioning it as ‘the new oil’ to dismissing it as another over-hyped false dawn.
What is the reality likely to be and which factors will determine it? Which are the possible applications of hydrogen and which are those most likely to succeed? Behind the headlines, what is the actual policy and competitive context in which it currently exists?
Identifying drivers of demand for hydrogen (and barriers to growth)
Having failed to develop before, why is ‘the hydrogen economy’ back in play?
Understanding policy and industry drivers, plus stakeholders and key players
Hydrogen today and market segments for tomorrow
Quantifying limits to scalability for clean hydrogen production
Supply chain integration challenges which impact on hydrogen market opportunities
Examining the role of hydrogen in energy transition strategies and policies
Reviewing the hydrogen strategies announced by key countries and regions
Positioning hydrogen in the competitive environment of the wider energy transition
Sector coupling and the role of clean hydrogen within energy electrification
A systematic approach to hydrogen market assessment and competitive analysis
The geopolitical and strategic implications of hydrogen as an energy vector
Session 2: 27th January, 14:00 - 17:00 CET
Hydrogen in industrial applications and heat
Illustrated with examples from around the world, an up-to-the-minute briefing of where and why hydrogen is being applied to industrial applications and as a fuel for heat. What is the commercial status and likely timescales for commercialisation of these segments? What is the competition?
Industrial markets for clean hydrogen
Assessing key industrial market segments (including competing alternatives)
Refining
Ammonia production
Other chemicals applications
Steelmaking
Cement
Hydrogen as a fuel for heat
Blending with natural gas
100% hydrogen heating
Industrial heat
Key competition assessment: electrification of heat (both domestic and industrial)
Session 3: 28th January, 14:00-17:00 CET
Hydrogen in power and transport
Illustrated with examples from around the world, an up-to-the-minute briefing of where and why hydrogen is being applied to power and CHP applications and as a fuel for transport. What is the commercial status and likely timescales for commercialisation of these segments? What is the competition?
Hydrogen in power (and CHP)
Transitioning from gas (and coal) to hydrogen: utility-scale power generation
Hydrogen in constrained electricity environments (microgrids, islands etc.)
Combined heat and power using hydrogen (at various scales)
By-product hydrogen for power generation
Long-term energy storage via hydrogen
Hydrogen as a transport fuel
Key competition assessment: batteries vs. hydrogen in transport applications
Relevant approaches to segmenting the transport market
Trucks and buses
Specialist vehicles and applications
Trains
Shipping
Aviation
Meet the Trainer
Dr John Massey is Managing Director of Grey Cells Energy Ltd., where he conducts independent market assessment and opportunity/risk analysis for clean energy technologies. He delivers market briefings, oneto- one coaching and training courses worldwide, both online and in-person, along with strategy and business plan consulting to help companies (particularly SMEs) position themselves to best grasp new low-carbon market opportunities.
In addition to delivering training globally under his “Grey Cells Energy” brand, John is a co-founder of Astute New Energy, helping firms to navigate the changing power sector through business, strategy and stakeholder communication advisory work.
What Attendees Are Saying
“The trainer was really experienced and the materials covered throughout the course were spot on!”
“The convenience of being able to complete the online training course from my own home and the cost-saving of not having to travel was a huge plus.””